LEGO – the thing we either loved as children or wished we could afford as children, playing with our knock-off blocks that didn’t quite hit the spot. A long time ago it was a pretty simple affair. Kids could create houses, and maybe a castle, but now some of the LEGO creations you see online are ridiculously complicated. It’s basically an art form, at this point.
So, we were happy on behalf of all LEGO fans to find out back in February that the first LEGO store in Ireland would open in Dublin this summer – and at last, the doors have finally opened. We don’t know how it’s taken them so long to see the benefit of opening a shop in this top-tier country, but we’re not complaining (excuse the complaint in this sentence please, LEGO).
The aim was to build a kind of concept, rather than a simple shop. And that concept is ‘retailtainment’, which, apart from being very difficult to say, means that visiting the shop is meant to be an incredibly entertaining experience in and of itself. For instance, we’ve heard word that replicas of the Poolbeg chimneys and the Aviva Stadium, along with a giant camogie player – made out of LEGO, naturally – can be found inside the store. Of course, that’s only likely to increase your desire to buy a set and feverishly build it overnight.
Every child in Ireland is going to want to visit (parents in Donegal beware), and a fair amount of adults will be flocking to this new shop too. You’ll find it on Grafton Street as a replacement for the old Topman, and the doors have opened from today (August 18). We’ve all got a friend or relative who’s obsessed with LEGO though, so this is an absolute godsend for people out there trying to figure out some day-out in Dublin activities.